Lidl US is having a busy summer debuting stores that further densify its presence in existing East Coast markets.
The discounter has four upcoming store openings, including three next week and one in mid-August, according to the grocer’s website.
On July 30, the grocer will debut in Bethesda, Maryland, and Hackensack, New Jersey. A few days later, on Aug. 1, the grocer will host a grand opening for its location on the Lower East Side of Manhattan in New York City.
A few weeks later, Lidl will host a grand opening for a store in Bowie, Maryland, on Aug. 13.
Lidl US has announced nine new stores so far in 2025
Lidl has already opened five stores earlier this year, according to press releases, including two in New York City’s borough of Brooklyn, two in New Jersey and one in Delaware.
While rival discounter Aldi is building up its U.S. presence from coast to coast, Lidl has focused in recent years on densifying the East Coast, mainly by opening stores in metropolitan areas where it has established a foothold.
A year ago, Lidl operated about 170 stores in nine states and Washington, D.C. Currently, Lidl runs more than 185 locations across those same states.
Lidl US’ footprint
Lidl’s foot traffic outpaced visits to stores run by other food retailers in the first half of this year, with a year-over-year visit increase of 4.9%, compared with the overall segment's 1.5% increase, Placer.ai said in a recent blog post. Each month from January to May, Lidl saw year-over-year increases in visits ranging from 2.6% to 6.9% — well above the grocery industry average, Placer.ai found.
Since 2019, Lidl’s customer base has shifted. The share of suburban, wealthy and older consumers in the discounter’s trade area has increased while its share of customers that Placer.ai defines as "Singles and Starters" has declined, the data firm noted.
