Dive Brief:

• Kraft announced a recall of multiple brands, including its Polly-O and Kraft string cheeses.
• The company said an undetermined problem might cause the cheese to spoil and change color before the "best if used by" date on packages.
• Some 735,000 cases of the problem cheeses were shipped across the country.
• All of the recalled cheese was made at a plant in Campbell, N.Y. That facility has been closed pending the results of a company investigation.

Dive Insight:

What's the only thing worse for brand than a food recall? A recall involving food that thousands of kids have eaten in the past few days all across the country. We'll keep our eyes on this story, and keep our fingers crossed.