Dive Summary:

• Kellogg's has seen phenomenal growth in its frozen food sector, with a 12.8% rise in Q4 of 2012 and a 10.8% rise for the year.
• Company officials say this makes frozen foods Kellogg's fastest growing line with strong brands like Eggo and Morningstar Farms.
• Kashi, while helping the frozen foods perform well, has all but stagnated in the cereal aisle due to lack of or stifled innovation.
   

From the article:

But while Kashi is doing well in frozen,Kellogg’s CEO John Bryant admitted that its performance in the cereal aisles had not met expectations.

He added: “Kashi is a great brand. It's had tremendous growth over the years and it's still growing where we've extended it in areas like frozen and wholesome snacks. However, in cereal, we do have a couple of challenges.”