Dive Summary:

• Jamba Juice has announced plans to spread across their home state of California, opening over 120 new stores in the next five to seven years.
• This expansion will be comprised partly of company owned ventures, but also by privately owned and franchised locations.
• The move to redouble their efforts in their home state was meant to bolster investor confidence in the popularity and success of their 'healthy lifestyle' branded products.  

From the article:

Jamba Juice Company has announced its intent to expand throughout their home state of California (US) with a growth plan that includes the opening of up to 120 new Jamba Juice stores in select territories across Northern, Central and Southern California over the next six-to-seven years. Jamba plans to open multiple new company-owned locations as well as create the opportunity for multi-store development agreements with existing and new franchisees. James White, chairman, president, and CEO, Jamba Juice Company, said: “Expanding Jamba’s presence in our home and founding state of California ...