Dive Summary:

• Jamba Juice Company has announced a plan that incorporates new store experiences, and updated image and the renovation of all of its existing stores within four years.
• The new franchise opportunities include small juice bars with a limited menu and drive-throughs.
• Their image, and possibly logo, will be updated as well to properly reflect the "Jamba Brand."

From the article:

Jamba Juice Company has launched a new store format and design initiative that will transform the store layout and design across the entire concept platform, providing customers with a guest experience that reflects the Jamba brand.

The new formats will include limited menu Smoothie Stations, drive-thru’s and juice bar concept in Jamba stores. Along with the new concept stores and formats, Jamba also will refresh and redesign existing stores over the next four years.