Dive Brief:
- Instacart announced Thursday a partnership with digital platform Provi that will help restock bars and restaurants with non-alcoholic essentials.
- With the tie-up, Provi clients can order items like garnishes, mixers, juice, cleaning supplies and more from grocers through Instacart for same-day delivery.
- The partnership sharpens Instacart’s restaurant expertise as the company is set to be acquired by DoorDash.
Dive Insight:
With the partnership, food retail operators on Provi can place delivery orders through an Instacart experience embedded on Provi’s website. Alcohol will not be available for purchase through Instacart.
“A bar can carefully plan its inventory and still run out of limes on a Saturday night, just as a restaurant can find itself short on napkins and straws before a busy dinner shift. When those moments happen, operators need a solution immediately, not the next day,” Provi CEO Matthew Tucker said in the announcement.
Provi’s network, which connects retailers, distributors and suppliers, has nearly 50,000 active retailers.
In recent months, Instacart has ramped up its restaurant industry partnerships. In February, the company partnered with Toast, a hospitality digital technology platform, to let retailers onboard and sync their brick-and-mortar inventory to the Instacart Marketplace and provide restaurants a procurement solution for essential supplies. In October 2025, Instacart linked with Restaurant Depot, a cash-and-carry food wholesaler, on supply delivery for restaurants and foodservice operators.
Instacart partners with more than 2,200 retail banners, which have nearly 100,000 stores.
