Dive Summary:
- Several grocery chains, including Kroger, Meljer and Dillions, have announced that they will no longer allow customers to double their coupons.
- A minority of customers relied on coupon doubling. The announcement represents a trend towards digital offers.
- Coupon doubling is growing increasingly costly as customers have been able to find more coupons online.
From the article:
...When double coupons were invented about 40 years ago (Charmin and Tide coupons were among the first), digital coupons, savings events and fuel rewards weren't available. Doubling was a way to get customers into the store and hopefully pick up a few non-coupon items while they were at it...
