Dive Summary:

• General Mills has announced a pilot program that would deliver frozen Betty Crocker brand meals to seniors in and around the Twin Cities.
• The company has joined up with CobornsDelivers and said once ordered by phone or on the Internet, meals will arrive within 24 hours.
• The minimum order is seven meals for $55, however General Mills plans to experiment with pricing and quantity as it readies the program for other cities across the U.S.

From the article:

If the idea works in the Twin Cities, General Mills plans to expand it to other markets. The Star Tribune says the company plans to launch the service with TV ads later this month. Customers can call an 800 number to order the meals or use a website. The minimum order is seven meals for $55. That includes delivery within 24 hours. ...