It’s time for grocers to pay more attention to Generation Z. 

That generation, which includes consumers as young as 13 and as old as 28, is projected to be the most connected, influential and populous generation to date, with an estimated buying power of $12 trillion by 2030, per a recent report by FMI — The Food Industry Association and NielsenIQ.

Catering to Gen Z allows grocers to keep up with ever-changing food trends as well as create impactful and memorable omnichannel shopping experiences. 

Look for grocers to continue building out e-commerce offerings while simultaneously updating in-store experiences. With Gen Z’s influence rising, it would serve grocers well to download TikTok and get to know these teens and twenty-somethings. 

To that end, here’s a collection of our recent coverage on this rising generation of shoppers.