From naked baristas to a look at how the industry worked years ago, below are some interesting reads from the week:
Have you ever wanted to see your barista naked but were too afraid to ask? Irving Farm Coffee Roasters in New York on April 24 customers didn’t have to, because the baristas (actors and models) wore barely anything but body paint as part of Nestle’s Coffee-Mate Natural Bliss all-digital campaign.
"We know that consumers want something natural in their creamer," Codie Richards, shopper marketing manager at Nestle, told AdWeek. "So what better way to talk about it and make some noise?"
Noise you made and heads you turned, Nestle.
Earlier this week, Chick-fil-A gave out free meals to customers clad in cow costumes. The results were adorable.
Organic may not be the new black after all
In this week’s more awkward news, an Agriculture and Human Values study is implying organic cfarming could be more sustainable that it is right now, and actually emits more greenhouse gases "than its conventional counterpart," reports Quartz.
The food industry’s past — better than the present?
Vox’s "6 reasons to abandon the modern world and move to the past" gave some eye-opening insights into the food and beverage industry of yesteryear: Chocolate bars were once deemed healthy? Grocery shopping akin to a personal shopper? Harvard once had three breweries? It’s times like these time travel would be great.
Apparently, this is a thing at Starbucks.
@Starbucks - Boy meets barista. Barista smiles at boy. The rest is history. #StarbucksWedding pic.twitter.com/ZcxlExLw0T
— Christine Piccillo (@ChrisPiccillo) July 14, 2015
