FreshDirect is resuming service in Pennsylvania and will do the same in Delaware, nearly three years after it pared back its operations.
The grocery delivery company confirmed it relaunched services in five Pennsylvania counties — Bucks, Chester, Delaware, Montgomery and Philadelphia — on Monday. In approximately two weeks, it will also reenter New Castle County in Delaware. It is offering local customers $50 off purchases over $99, a spokesperson noted.
The decision to resume delivery in these select areas was based on customer feedback, an assessment of operations improvements and “strong demand for our return,” Lauren Jangl, the spokesperson, said in an email.
FreshDirect announced it was exiting the Philadelphia area in late summer 2022, joining a slew of online grocers that reduced their service areas after the height of the COVID-19 pandemic. The company confirmed it also ended services in Delaware and the other four Pennsylvania counties at that time.
FreshDirect also ended services in Washington, D.C., that summer, and the company said Monday that it does not plan to re-enter the region or move into new segments.
These market exits occurred while FreshDirect was still owned by Ahold Delhaize. In late 2023, Getir bought the e-grocery company and, despite Getir pulling out of the U.S., FreshDirect remains operational stateside, the company announced in April 2024.
This move also comes a few months after FreshDirect partnered with Uber Eats to offer same-day and on-demand grocery delivery.
