Dive Summary:
- Doug Rauch, the former president of Trader Joe's, has launched the Urban Food Initiative which plans on selling expired yet edible and nutritious food at reduced prices to low-income consumers.
- Rauch launched the initiative to reduce hunger, fight obesity, boost nutrition and cut back on unnecessary food waste.
- Rauch is currently negotiating to open a 10,000-square foot store in Dorchester, Massachusetts.
From the article:
“... 'The store would sell takeout items such as soups, salads, stews, casseroles, and wraps that are low in fat and high in nutrients, according to Rauch. The space would also feature a teaching kitchen where people can learn to cook quick, healthy meals. In addition, the shop would sell packaged chopped vegetables and offer milk at or past its sell-by date for as low as $1 a gallon — a price that makes it competitive with soda. ..."
