- According to a new report by Packaged Facts, sales of energy drinks have grown by 60% between 2008-2012, topping out at $12.5 billion in total sales in 2012.
- Although there is ongoing controversy surrounding energy drinks, analysts don't foresee much negative change as the industry is expected to reach $21 billion by 2017.
- Energy drinks make up the smallest sector of the non-alcoholic beverage market, leaving a lot of room to grow.
From the article:
Currently, energy drinks have the lowest consumption rates of any RTD beverage—a point which reflects the market’s relative infancy and its growth potential. Analysis shows the growth trend of the market, with the incidence of energy drink usage among adults rising from nearly 13% in 2006 to 17% in 2012. In addition, there is a modest segment of heavy users: 5% of adults consume energy drinks 5-7 times per month and less than 2% drink energy drinks 10 or more times. Consumers age 18-34 years, men, Hispanics, Pacific region residents, and adults with children in the household are demographics that over index in energy drink usage. ...