Dive Summary:
- McKee Food Corp. announced Monday that they will bringing Drake’s Cakes, a well known line of snack foods, back to stores in late September.
- McKee bought Drake’s Cakes from Hostess when the latter shuttered its doors in 2012. Their return coincides with Apollo Global Management and Metropoulos & Co.’s campaign to bring back popular Hostess brands like Twinkies, but McKee says the roll out will be less “splashy.”
- The products will be made in McKee’s plants and sold in the northeast U.S.
From the article:
...McKee has marketing planned for New York City and other metropolitan areas, but Gloekler said it won't be on the same level as for Twinkies...
