Dive Summary:
- Dr. Pepper Snapple has signed a distribution deal with Mondelez International to reacquire the distribution rights for Snapple in parts of Asia.
- Snapple, and a few other non-carbonated drinks, will now be found in Australia, Malaysia, Singapore, China, Hong Kong, Japan and South Korea.
- The company is excited by these prospects and hopes this increase in distribution will allow them to grow across all markets.
From the article:
“This agreement enables us to explore opportunities for expanding the presence of Snapple and other non-carbonated brands in an important region of the world,” said Jim Johnston, president – beverage concentrates and Latin America beverages. “Obtaining the distribution rights to Snapple and other brands in Asia Pacific gives us a foothold in a growing market that we can tap for future development over time.”