Dollar General announced a new cash back rewards program on Thursday in partnership with Ibotta Performance Network.
Called the DG Cash Back Program, the offering allows customers to earn cash back in their DG Wallets on purchases of hundreds of eligible items.
People can sign up for the new cash back program on Dollar General’s website or on the discounter’s app. Then, they can add available offers on the “Deals” page to their profile and redeem rewards for future in-store purchases.
Dollar General Chief Marketing Officer Chad Fox said the new program aims to help customers as they “continue to seek new ways to stretch their budgets.”
“This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers,” Fox said.
The DG Cash Back Program furthers Dollar General’s financial services offerings that it unveiled last year. The discounter announced in March 2022 a series of new financial services, including a banking platform with spendwell, a buy-now, pay-later test program with Sezzle and a new FIS Worldpay card reward points payment options, noting at the time that those additions would provide more payment methods to customers.
Dollar General and Ibotta first teamed up in January to extend the discounter’s financial services and offer cash back options to consumers. In that announcement, Dollar General claimed it was the first retailer in its channel to join the Ibotta Performance Network, a digital network that enables promotions to be delivered across retailer platforms, large third-party publisher sites and Ibotta’s direct-to-consumer properties.
The DG Cash Back Program blends in-store shopping with digital properties as retailers embrace omnichannel offerings. It also comes at a time when shoppers are increasingly seeking deals, savings and rewards amid ongoing high inflation and the end of SNAP emergency benefits.
“Unfortunately, our customers are saying they're having to rely more on food banks, savings, credit cards. As we all know, credit card rates are at an all-time high,” Dollar General CEO Jeffery Owen told investors during the company’s June 1 earnings call. Owen said on that call that Dollar General is feeling “very good” about its price position compared to its competitors and is seeking ways to “better serve our customers and provide them with the items they need at prices they can afford.”