Dive Summary:
- Sexcereal, a sexual performance-enhancing granola cereal with different ingredients for men and women, is looking to arouse consumers and stiffen competition in the sexual health food market.
- Men's Sexcereal contains bee pollen, black sesame, wheat germ, and pumpkin seeds while women's Sexcereal contains ginger, sunflower seeds, and almonds; the product purportedly sustains testosterone and hormonal balance.
- Although Peter Ehrlich, a Toronto businessman, launched the sexual health food product in May 2012, it has recently become more popular due to its appearance on CBC's Dragon Den, a Canadian TV show.
From the article:
"... Ehrlich said he pursued his cereal conquest because he felt there was a hole in the market that needed to be filled.
'Sexual health is so important,' Ehrlich told the Toronto Sun. 'I wanted to create something sexy and fun in the health food industry because nothing is. Everything is very serious.' ..."
