Dive Brief:
- Del Monte announced Tuesday that it will debut a line of new branded syrups for the Sodastream system in Tropical, Caribbean and Orange flavors.
- The new releases are expected to show up first in Italy and the U.K. in summer of 2014.
- The syrups will be produced and distributed by Sodastream.
Dive Insight:
Sodastream has gradually been bringing more and more consumer brands into its syrup portfolio this year, already counting names such such as Ocean Spray, Kool-Aid, Country Time and Crystal Light among its partners. The company also recently redesigned its beverage carbonation system, marking one more step its march against the established soda market.