Dive Summary:
- The Center for Science in the Public Interest (CSPI) has long been outspoken about the advertising of nutritionally base foods to children, and this past week it increased pressure on networks with new provocative advertisements.
- These ads, directed at Nickelodeon and its parent company Viacom, contending that the companies pretend to be responsible while marketing junk-food and obesity to children.
- Disney recently amended their policies on food advertising to kids, in part due to initiatives sponsored by the CSPI, to portray healthy foods and a balanced diet rather than junk food and sugary drinks.
From the article:
CSPI took out a full-page “wanted" ad in The Hollywood Reporter that features mug shots of an unshaven and disheveled SpongeBob SquarePants, whom the ad warns should be approached with caution: he may be armed with nutritionally dangerous foods. The ad contents Nickelodeon is “wanted" for impersonating a responsible media company, while it actually markets junk-food and obesity to children. ...