Dive Summary:
- John Morrell Food Group, a subsidiary of Smithfield Foods plans to partner with Cracker Barrel to bring the Southern staple to grocery stores nationwide.
- Cracker Barrel hinted at this earlier in year during a presentation to investors, claiming the move will invigorate and innovate their current holdings.
- Although they have high hopes, sources in Cracker Barrel said they didn't expect to see much financial effect until well after the end of the 2013 fiscal year.
From the Article:
A Smithfield Foods subsidiary is partnering with Cracker Barrel to sell the home-style restaurant company's products on store shelves.
Cracker Barrel and John Morrell Food Group announced the multi-year licensing agreement Tuesday, which they said would bring products from the Lebanon, Tenn.,-based chain "such as ham, bacon, assorted lunch meats, glazes, jerky and summer sausage to a wide range of retail outlets."
