Dive Summary:

• Coca-Cola Enterprises is introducing Oasis Mango Medley as part of a refresh for the brand that also includes new graphics.
• The company is expecting a strong response to the product given the growing trend toward tropical flavors and positive feedback among the brand's target audience of 16-24-year-olds.
• The 500ml Oasis Mango Medley launches this month in the UK, along with a marketing campaign that includes the renewal of the brand's sponsorship of the TV show Celebrity Juice.

From the article:

... Nick Canney, VP sales & marketing at Coca‑Cola Enterprises, said: "With the trend for tropical flavours continuing to grow and the great feedback we have already received from consumers, we're anticipating a strong response to new Mango Medley. Consumers who have taken part in early taste tests have been extremely positive and expressed a strong desire to buy the product when it's in‑store." ...