Dive Summary:
- The first commercial, a two-minute epic on the importance of calories to a healthy diet, reminded consumers of Coke's commitment to low and no calorie beverages.
- The second commercial is actually a first, mentioning the calorie count of a can of Coke and urging consumers to have fun while burning calories.
- Coke has seen the road to success in being health conscious and offering low-calorie alternatives to their generally high-calorie, low-nutrition products.
From the article:
"... On Jan. 14, the company premiered a two-minute video titled “Coming Together” on national cable TV to remind consumers that all calories count in managing weight, including those in Coca-Cola products and in all foods and beverages. The video also highlights some of the specifics behind the company’s ongoing commitment to deliver more beverage choices, including low- and no-calorie options, and to clearly communicate the calorie content of all of its products. ..."
