Dive Summary:

• In Kraft Foods Inc.'s first quarter earnings call, CEO Tony Vernon said the company would "not tolerate incursions into our market share."
• Vernon said that a revitalization of iconic brands facing heavy competition--brands like Mac & Cheese, Jell-O and Miracle Whip--and innovation would be part of the company's focus going forward, adding that "for competitive reasons," the outcomes of these efforts would be seen on store shelves instead of discussed in the call.
• The company has 10 brands worth over $500 million, with a reinvigorated Kool-Aid joining that list this year, and operating income for the first quarter rose 9.2% to $809 million.

From the article:

... Speaking with investors on its first quarter earnings call, Vernon said: "We will defend and build on our key segments, and they do attract some real competitors, especially Mac & Cheese with 80% market share." ...