Dive Brief:

• Carlyle Group has agreed to buy Acosta Sales and Marketing in a deal worth roughly $4.8 billion, according to multiple reports.
• Acosta is a top supermarket sales, marketing, and merchandising agency, working with companies such as Campbell's and Coca-Cola to win shelf space and attention at retail.
• The move comes after the sale of Acosta rival Advantage Sales & Marketing LLC to CVC Capital Partners and Leonard Green & Partners LP.

Dive Insight:

So, to review, private equity firm Carlyle is buying Acosta from private equity firm Thomas H. Lee Partners, which had bought Acosta three years ago from private equity firm AEA Investors, because private equity firms CVC Capital Partners and Leonard Green & Partners recently bought Advantage Sales from private equity firm Apax Partners.