Dive Summary:
- Health Canada have classified energy drink as food products, allowing them to be regulated by the government agency.
- Starting in February, everything from caffeine content to vitamin content will be regulated and in many cases, drastically lowered.
- This comes amidst serious controversy in the U.S over the high levels of caffeine in drinks like Monster.
From the article:
Health Canada is going to limit the amount of caffeine to be used in energy drinks.
The Canadian regulator has been grappling with how to regulate beverages marketed as energy and concentration boosters, including Monster, Rockstar and Full Throttle, which until now have been classified as ‘natural health products’.
From February 2013, these products will be reclassified as ‘food’ and Health Canada is limiting their caffeine content, vitamins, minerals and amino acids.
Of 96 reclassified drinks, 28 are having to change to meet the new requirements. Most of those had more than the new limit of 180mg of caffeine per can or single-serving bottle.