Dive Brief:

• Campbell Soup lowered its full-year sales forecast to 3% as sales of its iconic soups continued to slip. The company had predicted growth of 4% to 5% for the year. 
• Wall Street took the news badly. Shares fell as much as 7% before closing down 2.3% -- wiping out the 1.8% gain the company had seen this year. 
• Overall numbers for Campbell, which also makes such brands as Prego pasta sauce and V8 vegetable juice, were good: Profit rose to $184 million from $181 million a year earlier, and a reduction in costs.

Dive Insight:

The numbers just didn't work out for Campbell. The company's total revenue was up 1% to $1.97 billion, but analysts had expected a $2 billion increase. And although sales of soup were down, they were down when compared with the 14% gain seen a year earlier.