Amazon launches nationwide delivery of Whole Foods’ 365 products

Dive Brief:

Hundreds of items from Whole Foods Market’s private label brand 365 are now available on Amazon for nationwide shipping, a Whole Foods spokesperson noted in an email on Tuesday.
More than 600 goods from the popular line are available as of Monday, including non-perishable goods such as coffees and teas, trail mix, pasta, rolled oats and multivitamins.
The announcement comes as Amazon announces adjustments to its grocery business, including renovating Amazon Fresh stores and expanding that brand’s online reach.

Dive Insight:

Amazon-powered nationwide shipping brings the specialty grocer’s 365 branded items to shoppers in all 50 states for the first time, according to the Whole Foods representative. Prime members will have access to free delivery.

With over 3,500 brand products, including produce, beverages, supplements, grains, sauces, bakery items and more, Whole Foods plans on introducing more of its private label products to Amazon’s delivery storefront.

By utilizing the “Subscribe and Save” feature on Amazon’s website, shoppers can set up automatic restocks and save up to 15% on supplements, snacks, paper products and pantry essentials, the spokesperson stated.

The 365 brand page on Whole Foods’ website links to the new shipping feature.

Retrieved from Whole Foods Market.

Amazon extending the availability of Whole Foods’ branded products comes less than a week after the company unveiled two revamped Amazon Fresh stores and expanded Amazon Fresh delivery to non-Prime members. The new stores moved advanced technology Amazon is known for, such as Just Walk Out frictionless checkout, to the back burner and focused more on product selection, displays and the overall shopping experience. Amazon announced earlier this year it had paused the opening of new Fresh stores as it evaluated the underperforming chain, which opened its doors in 2020.

Amazon is also looking to better integrate its various grocery brands, both online and offline. A Bloomberg report noted that the company is ramping up infrastructure that will allow shoppers to place products from Whole Foods, Amazon Fresh and Amazon.com into the same cart.

Whole Foods stores have added Amazon technology over the past several years, including smart carts and the Just Walk Out system in select locations. Last month, Whole Foods announced that it would add Amazon One palm-scanning devices to all of its more than 500 locations by the end of this year.