Amazon Fresh’s expansion plans may be on hold, but that isn’t stopping the grocer from trying to draw in shoppers during parent company Amazon’s Prime Day summer sale event.
The grocery chain announced this week it’s offering discounts on Amazon Prime Day, which will run from July 11-12, as well as in the days leading up to the retailer’s self-made holiday.
From July 6 through July 10, Prime member customers spending over $50 at Amazon Fresh stores will receive 20% off their in-store purchases, per an emailed announcement. On Prime Day, the grocer’s Prime shoppers will receive 25% off $50 in-store purchases.
The announcement also noted exclusive in-store deals, including buy-one-get-ones and discounted groceries.
In an Amazon blog post published Thursday, the retailer also stated Prime Visa card members with a Prime membership can earn 6% back on Prime Day shopping at the grocery chain. Individuals who apply for a Prime Visa through July 26 will receive a $200 Amazon gift card.
Amazon Go, Amazon’s convenience store brand that features frictionless checkout technology, is offering the same discounts leading up to and on Prime Day. Prime member shoppers spending more than $10 in-store will get $5 to spend on their next visit and can be redeemed by shoppers purchasing on the Amazon app, linked credit card or Amazon One at the gates, per the blog post.
Whole Foods Market, which Amazon acquired in 2017, is also offering promotions timed to Prime Day, including 35% off ice cream and frozen desserts through July 18 and 25% off hot dogs from July 12-18.
Amazon hopes Prime Day excitement will provide a boost to its lineup of physical stores that have so far underperformed expectations. Last year, the company closed down its bookstores, pop-up and 4-star locations. Early this year, it closed several Amazon Go locations and announced it had paused Amazon Fresh openings.
Last year’s Prime Day, which was impacted by record-breaking inflation, saw Prime members buy over 300 million items, surpassing other years. Amazon’s first Prime Day launched in 2015, and a number of other retailers have followed suit. Target, on July 9 through 15, will hold Target Circle Week.