Albertsons Media Collective is “doubling down” on its advertising advancements by investing in talent, technology and partnerships, Brian Monahan, the retail media arm’s senior vice president, wrote in a Thursday blog post.
To kick off the new year, the media company opened its first-ever New York City office, which will allow it to further its work with agencies and advertisers, Albertsons Media Collective wrote in a LinkedIn post late last week. The division shares its headquarters with the larger Albertsons grocery company in Boise, Idaho.
“Retail media is a strategic priority for Albertsons Companies, and our investment in Albertsons Media Collective reflects our commitment to building a worldclass, national media business,” Jennifer Saenz, chief commercial officer at Albertsons Companies, said in the blog post.
Along with a new office, Albertsons Media Collective also unveiled an updated logo. Albertsons wrote that the three leaves in the logo represent the company’s shoppers, CPG brands and advertisers, and merchants. The leaves are encased in a white, rounded square, which represents Albertsons’ bigger “Collective,” per the blog post.
Albertsons’ most recent retail media move involved bringing its capabilities offsite. In December, the grocer debuted “Add-It” technology that enables its shoppers to add items from offsite media directly into their digital Albertsons cart.
