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7UP's ice-sculpted vending machine teases drinkers

Published May 1, 2013
Roger Riddell's headshot
Roger Riddell Senior Editor

Dive Summary:

  • 7Up launched a new guerilla marketing strategy in Buenos Aires utilizing a 'vending' machine made out of ice.
  • Passers-by can walk up and remove a cold soft drink as the ice around it melts.
  • They are also invited to guess via Twitter what time the final can will be free of the surrounding ice.

 

 

 

From the article:

The Melting Machine is a new guerrilla marketing technique that has been set up in Buenos Aeries by the soft drink brand. ...

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