Dive Summary:

Retailer 7-Eleven plans to sell warm cinnamon rolls from Pillsbury at its outlets—the first time the convenience-store giant has offered warm bakery products.

Dive Insight:

7-Eleven sells 10,000 pots of coffee every hour of the day. If only a tiny percentage of those coffee drinkers also pick up a warm cinnamon roll—and seriously, how likely is it that only a few folks will succumb to the smell of a cinnamon roll?—the Pillsbury partnership seems likely to succeed.