Dive Summary:
- 7-11 and AriZona Beverages are offering consumers who find golden cans of Soda Shaq a chance to meet basketball star Shaquille O'Neal, the product’s namesake and spokesperson.
- One golden can will be hidden in five different 7-11 locations across the country. Clues will be provided via social media.
- The contest runs from August 14-September 3.
From the press release:
... The Golden Can Sweepstakes, the second contest to come from the Soda Shaq launch in June, is expected to generate a buzz and create excitement online. AriZona Beverages and Shaquille O'Neal will provide clues via their Facebook and Twitter pages to give fans a few BIG hints and a little direction towards the gold.
7-Eleven customers, AriZona fans and Shaquille O'Neal followers are all encouraged to look for clues and search #SodaShaqGold to find out where the next golden can is hidden. The first person to find the golden can wins first prize and is automatically entered to win the grand prize. First prize will consist of a Shaquille O'Neal poster, a set of headphones and four cases of Soda Shaq.
With huge social media followings on Facebook, Twitter and Instagram, AriZona (@DrinkAriZona), Shaquille O'Neal (@SHAQ) and 7-Eleven (@7eleven) have reached an audience of almost 17 million. Out of those fans, there will be only five lucky winners who will be entered to win the grand prize – A "meet and greet" with Shaquille O'Neal including round trip airfare for the winner and one guest, one night hotel accommodation and a $500.00 spending allowance. The grand prize winner will be selected at random on Sept. 4, 2013.
The five specially marked gold cans are marked "WINNER" across the front and will feature a brand new Shaq expression. These five special marked and numbered cans are the perfect addition for any collector who already has the Soda Shaq lineup. Winners will be announced weekly as Golden Cans are found. Visit www.drinksodashaq.com for official rules and details. ...
