- Trader Joe’s has announced plans to open a new store in New York City’s East Village, according to the company’s website. The store is listed as "coming soon" and does not have an official opening date.
- This will be the ninth Trader Joe’s in Manhattan and the second in the East Village, according to Curbed. A company spokesperson told Curbed that the grocer hopes to open the East Village location this year.
- The store has been long-anticipated, with reports that Trader Joe’s first signed a lease for the East Village space in 2017, which consists of 8,531 square feet of ground floor space and 14,170 square feet on a lower level.
Trader Joe’s is in high demand in markets throughout the country, with residents frequently petitioning the company to build a store in their community. The grocer isn't always able to return the love, but in New York City, where checkout lines often loop through the aisles and sometimes out the door during rush hour, it keeps finding room to grow. The newest Trader Joe’s, a 30,000-square-foot-location on the Lower East Side, opened in October.
Reports of a large flagship Trader Joe’s location have also begun to surface. According to the New York Post, an anonymous source confirmed the grocer’s interest in a building at West 55th and Broadway, just a few blocks away from a Whole Foods "mega store." A Trader Joe’s spokesperson told the Post that the company is interested in the space, but didn’t provide further detail.
New Yorkers are also pleading with the company to bring back its delivery service, which was available in the city for about ten years. For the car-less urban shopper, grocery delivery is a valuable solution, and according to local New York City officials, delivery also made Trader Joe’s affordable groceries accessible to more people. Trader Joe’s discontinued delivery March 1, saying it had become too costly, and has not indicated any plans to reinstate it.
Trader Joe's has steered clear of any e-commerce efforts and focuses solely on brick-and-mortar. As competition in New York City intensifies with players like FreshDirect, Walmart's Jet.com, Whole Foods and local grocers and bodegas, Trader Joe's is opening more stores in the city to stay competitive and accessible.
While Trader Joe’s operates in both urban and suburban areas, its smaller footprint works well in urban neighborhoods and helps the company keep costs low for shoppers. Research has found, however, that the arrival of popular grocery stores like Trader Joe’s can drive housing costs up and price out average or lower-income households.