- A report on the ethnic foods market from Mintel assesses that young Americans and families with children are significantly more likely to prepare ethic foods at home.
- About nine in 10 adults aged 25-to-34-years-old claimed to have prepared ethnic food in their homes in the past month, compared to a 68% of those aged 65 and older.
- Hispanic food proved to be the most popular among families with children, with 72% preparing the dishes—a rate 12% better than the same stat for families without children.
From the press release:
"... The ethnic food category experienced solid yearly sales performance, especially during the recession, with an overall growth of 12% from 2007-09; this performance was likely driven by a migration from restaurant eating to increased food store purchases for at-home dining due to restricted budgets. However, starting in 2010, sales have increased by only 4.5% from 2010-12, a much lower rate than what has been seen during the recession. Nevertheless, according to Mintel the ethnic food market is forecast to grow by 20.3% from 2012-17, likely driven by continued consumer interest and more focused product development.
While households with children continue to over index on consumption of all types of ethnic food prepared at home, Hispanic food is the most popular, with 72% of respondents from households with children preparing this cuisine at home in the past month compared to only 50% of those without children. ..."