Dive Summary:
- McDonald's new boxed meal, dubbed the "Blitz Box," includes two Quarter Pounders with cheese, two medium fries and 10 chicken McNuggets.
- The Blitz Box sells for $14.99
- McDonald's has never before sold multi-person meals in the U.S., but has offered such items in Australia, the Czech Republic and Malaysia.
Dive Insight:
- The "blitz" in the Blitz Box comes from the name of a play in football. The Blitz Box test in Kansas City is tied to a promotion with the Kansas City Chiefs football team and is expected to run through the football season. If the test proves successful, look for McDonald's to change the name of the box to something less seasonal.
- News of the Blitz Box comes just weeks after McDonald's began another test in which it added steak to the breakfast menu.