Dive Summary:
- A European Union high court has ruled in favor of AB InBev in a case over the right to use the trademark, "Budweiser," throughout Europe.
- The court rejected a challenge from Czech brewing company Budejovicky Budvar, which argued only beer brewed in its part of the Czech Republic had the right to be called "Budweiser."
From the article:
"... In a relentless fight between the two companies going back a century over the use of Budweiser, one of beer's biggest brand names, it was AB InBev — which owns the Anheuser-Busch beer — which claimed victory on Tuesday, saying it now has the 'right to a Bud trademark registration valid throughout the entire European Union.'
After the EU's General Court dismissed Budvar's case, the Czech company said it would consider an appeal at the EU's highest court. Budvar, founded in 1895, argues that only beer brewed in its part of the Czech Republic can be called Budweiser."