Standing out in a crowded and struggling bakery segment often means reformulating current products or developing new ones to appeal to evolving tastes and preferences. With its proprietary technologies and depth of bakery expertise, Delavau Food Partners works with major foodservice and CPG brands to help them stand out.
Here are five ways to (re)formulate foods for greater appeal:
1. Create a clean label
It’s no secret that clean labeling is more than a temporary trend: major brands like Whole Foods®, Chipotle®, and Panera® have announced lists of ingredients that they’ll no longer use. Baked goods—from freshly made donuts to shelf-stable breads and snack cakes—can also be some of the most challenging foods to align with clean label objectives.
Applying its Accent™ clean label technology, Delavau works together with its customers to develop ingredient systems and solutions that improve the appeal of ingredient lists while maintaining a desired sensory experience.
2. Make food taste fresher, longer
If you’ve grabbed a donut on your morning coffee run or had a sub sandwich for lunch, there’s a good chance Delavau’s Encore™ freshness technology contributed to your eating enjoyment. More than extending shelf life, Encore™ extends the eating experience. By creating tailored systems using functional ingredients, Delavau applies this technology to ensure fresh-made foods stay fresh-tasting from the time they’re made to the time they’re enjoyed.
In foodservice applications, Delavau’s Encore™ technology has doubled the freshness of a yeast-raised donut by doubling its lifespan from 18 to 36 hours. In packaged goods, Delavau has applied its Encore™ technology to extend the freshness of a shelf-stable snack cake from 30 to 45 days, resulting in longer shelf-life and reduced waste.
3. Add nutrients and value
In addition to a cleaner label and better eating experience, people want foods that help them meet their health goals. More than 75% of Americans are calcium deficient and with a growing demand for “free-from” foods (including lactose-free options for calcium), alternative options for getting necessary nutrients are on the rise.
With Delavau’s Accent™ calcium fortification technology, a single serving of bread can deliver both the same (or greater) level of calcium as a glass of milk, and the eating experience customers expect.
4. Formulate for indulgence—and nutrition
Even from indulgent foods, people are seeking a health halo: a quality that does more than treat the taste buds—it appeals to a sense of self. Individuals are compelled by nutrition claims, and foods that resonate with health and wellness objectives are in demand.
Enter: calcium-fortified chocolate. Perhaps the ultimate indulgence, milk and dark chocolate can also be great carriers of calcium—without impacting the sensory experience. Imagine delivering “glass-of-milk” levels of calcium in a single chocolate bar—that’s just what Delavau has achieved with its Accent™ fortification technology. With Accent™, chocolate, compound coatings, and inclusions can contribute decadent taste and added calcium to a confection, bar, baked good, or snack.
5. Optimize cost-in-use
Whether you’re competing on value or seeking to improve margins, optimizing the cost-in-use of a formulation is key.
With its Harmony™ technology, Delavau optimizes formulations by maximizing the functionality of key ingredients to deliver targeted solutions for new and existing foods.
Building on decades of nutritional expertise, Delavau Food Partners makes it possible for foodservice and consumer brands to improve the eating experience, nutrition, and shelf life of baked goods, snacks, and sweets. Delavau’s depth of knowledge in functional ingredients combined with its specialty technologies and formulation expertise allows for a smarter approach that yields food that’s fresher tasting and better for you.
For more information on how Delavau Food Partners’ Encore™, Accent™, and Harmony™ technologies can help you differentiate your food applications, visit DelavauFood.com or get in touch with Joyce Baird at 312.305.0532.