- Starbucks is partnering with Danone SA to sell Greek yogurt in its cafes next year and in food retailers in 2015, capitalizing on the Greek yogurt trend that has also seen Subway adopt Yopa! Greek yogurt on its menus.
- The plan moves forward CEO Howard Schultz's goals for both offering healthier food and giving Starbucks Corp. a larger grocery presence.
- Danone will make the Greek yogurt products for Starbucks under the brand "Evolution Fresh, Inspired by Dannon."
From the article:
... Starbucks has steadily been moving into the grocery business since 1995, when it began selling ice cream in such flavors as java chip frappuccino and caramel macchiato. It has since added packaged coffee, Tazo brand tea and Via instant packets. Since wresting control of Starbucks (SBUX)’ supermarket business from Kraft Foods Inc. in 2011, Schultz has accelerated his rollout of new items into grocery stores with Keurig K-Cup pods, Evolution Fresh juice and Refreshers energy drinks. ...