Dive Summary:
- Consumer Reports' policy and advocacy arm, Consumer Union, published a poll Thursday highlighting Trader Joe's shoppers' opposition to antibiotic-fed meats.
- The poll—which surveyed 1,120 California residents who bought meat or poultry at Trader Joe's and other grocers—conducted in May and June shows that 69% of the chain's customers think the company should abandon antibiotic-fed meats and that 80% didn't even know its meats were raised on the drugs.
- In its defense, Trader Joe's said it sells a wide selection of antibiotic-fee chicken, turkey, beef, ham and lamb, and that it also offers non-GMO private-label goods.
From the article:
... In May, Consumer Union ran a full-page advertisement in The Times urging Trader Joe's to change its practices. Consumer Union says that while several other supermarket chains sell antibiotic-fed meat, it is singling out Trader Joe's because a majority of the company's sales come from private-label products and Trader Joe's has more control over its supply chain. ...