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RSA America, a leading digital transformation and innovative retail technology partner, has entered into a strategic partnership with CitrusAd, a leading retail media provider and part of advertising and marketing technology company Epsilon, to introduce retail media to independent grocers. While CPG marketers are boosting investment in innovative advertisements and retailers actively exploring new marketing pipelines that build opportunities to drive customer experiences and strengthen brand loyalty, retail media emerges as a powerful tool in this landscape.
CitrusAd and RSA, accelerating loyalty, digital marketing, and e-commerce for Independents, are expanding digital retail media opportunities to over 1200 storefronts nationwide, making this strategic partnership into a unique endeavor offering the essential infrastructure to independent retailers for deploying retail media to obtain substantial value. Moreover, CitrusAd is collaborating with RSA to serve the larger independent market, encompassing RSA's 1200 stores and reaching over 1% of households.
In addition, the partnership gives CPG brands access to exclusive retail partner data that can be used to activate, personalize, and measure campaigns with new and existing customers.
“Leveraging the combined expertise of CitrusAd and RSA will give independent retailers the opportunity to tap into a wealth of retail media opportunities and enhance their overall marketing strategies and drive business growth, RSA America brings millions of engaged shoppers together in a single place solving a huge challenge for our brand partners to an otherwise fractioned independent grocery segment,” said David Haase, CEO at CitrusAd Americas. “As CPG marketers increase their investment in innovative retail media networks and retailers actively explore new marketing pipelines that build opportunities to drive customer experiences and strengthen brand loyalty, retail media has emerged as a powerful tool.”
“Empowering Independent Grocers”, RSA America allows retailers complete control over the process, ensuring optimal alignment with the shoppers. It includes customer engagement, campaign management, gathering product insights, pricing strategies, and assessing cross-channel performance—all seamlessly integrated with the inventory system and prioritizing customer privacy above all.
It's not just about selling products; it's about building relationships and creating value for the customer. Retail media drives that value, fueling advanced marketing, bringing novel opportunities for CPGs and grocery retailers to expand their audience's reach, and pushing purchases and satisfaction. RSA is excited to partner with CitrusAd as it gives our retailers an unmatched level of flexibility to maximize their digital channels WITHOUT forcing them into advertising irrelevant content, said Rob Belcore, CCO-Co-Founder- RSA America.
A media network functions as a refined ecosystem, transforming a retailer's digital platform into a strategic advertising and marketing channel. The process involves strategically placing diverse advertisements, such as display ads and sponsored product listings, to maximize visibility and engagement. But the key strength lies in precise targeting, utilizing data on customer behavior to ensure relevance.
“The collaboration exemplifies a prominent industry advancement, streamlining retailers' access to millions of shoppers with brands in the equation and establishing an innovative, identity-centric retail media platform that seamlessly connects with the right audiences, optimizing the return on investment for every advertising dollar spent. We want our independents to succeed in it today rather than later tomorrow”, said Ravi Achanta, CEO-RSA America.
The evolution of retail media will ride towards a focus on experience, and RSA America commits to offering top-notch support to grocers while delivering unparalleled value to shoppers.
About RSA America
Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains. The core of RSA's success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit www.rsaamerica.com.
About Citrus Ad
CitrusAd is a leading retail media provider and part of Epsilon, a global advertising and marketing technology company. By harnessing the power of first-party data and industry-leading identity resolution, Epsilon’s comprehensive, scalable retail media offering was the industry’s first unified, self-serve platform to deliver shopper-relevant advertising experiences on commerce websites and across the open web. Leading retailers across the globe rely on CitrusAd and Epsilon to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.