New York, Dec 14th - Sagarmatha US Inc; a market leader in grocery retail personalization and analytics announces today the showcasing of new Machine Learning (ML) platform capabilities at Retail's Big Show (NRF 2024). In the fast-paced world of retail, staying at the forefront demands innovative solutions that not only boost sales but also enhance the overall customer experience. Sagarmatha has been a trailblazer in the industry, providing global retailers and Consumer Packaged Goods (CPGs) suppliers with a winning formula that includes intelligent Personalization + Analytics, consistently delivering exceptional results, driving sales to soar by up to 17%.
Sagarmatha's Unique Approach
At the core of Sagarmatha's success lies the powerful synergy between personalization and continuous analytics, both fortified by cutting-edge ML technology. This approach empowers retailers and CPG suppliers to comprehend consumer behavior, optimize marketing strategies, and improve efficiency year after year.
The Power of Personalization
Sagarmatha's ML-driven personalization technology goes beyond the conventional one-size-fits-all approach. It provides tier one grocery retailers with a deep understanding of shopper behavior, allowing them to positively influence customers' shopping journeys. By offering personalized and optimized marketing, Sagarmatha's technology ensures that the right offer reaches the right customer at precisely the right touchpoint.
Effective CPG Budget Management
In today's retail landscape, the continuous collaboration between retailers and CPGs for any CPG-related promotions is demanding and resource-intensive. It requires alignment with retailers' interests and marketing strategies, often lacking transparency in results for CPGs. Sagarmatha's ML platform aims to synchronize the best interests of retailers, CPGs, and shoppers, enhancing CPGs promotions outcomes through personalized experiences at an individual level. This unique approach not only reduces costs for both retailers and CPGs’ within a seamless data transfer framework but also optimizes every shopping journey.
A great example is the ongoing partnership with a major U.S. retailer, where Sagarmatha's personalization software is utilized to effectively manage its CPG budgets and offer pool within personalized campaigns. The platform generated a pool of promotional offers with embedded continuous optimization, offered annual CPG budget recommendations, and provided ongoing budget management. This resulted in a win-win-win scenario for Retailer-CPGs-Shopper.
- CPGs have increased their budget allocation while reducing self-funding, with 44% of the total investment from CPG funding in personalized campaigns.
- Sales growth through extended loyalty members’ value, receiving larger, more relevant offers pool
- Category expansion opportunities through basket lift, increased purchase frequency, and premium offerings upgrades
- X5.4 Retailer ROI in budget optimization, year over year
- New revenue streams through data monetization and redemption fees
- Enable CPGs to communicate with shoppers directly and target new potential customers
- Enhance brand loyalty through highly relevant targeting designed to increase basket size and sales, 20% new customers brand trial
- X8.7 CPGs ROI on promotional investment
These results showcase the transformative impact of personalization and analytics. By adopting ML-driven strategies, retailers and CPGs suppliers can unlock substantial growth potential and elevate the shopping experience.
Empowering Retailers and CPGs
Sagarmatha remains dedicated to empowering retailers and CPG suppliers, assisting them in excelling in a highly competitive market. By fostering complete data and analytics transparency, retailers and CPGs can forge stronger, long-term collaborations, delivering superior sales results and enhancing shopper loyalty. By leveraging accurate personal needs insights, shoppers can enjoy an optimal shopping experience.
Sagarmatha is a leading provider of Machine Learning-based software solutions for global retailers and CPGs suppliers. With over two decades of expertise, Sagarmatha's innovative approach combines personalization and ongoing analytics to drive efficiency, enhance the customer experience, and elevate sales.