NEW YORK — New York, NY. Ahead of Expo West 2023, KeHE Distributors (KeHE) is announcing that they will be partnering with WeStock to bring first-party consumer data into the conversation when it comes to their product foraging, curation, and assortment decisions.
KeHE, one of the largest natural, organic, specialty, and fresh product distributors in North America, is focused on driving results for their retail and supplier partners. By partnering with WeStock, which helps brands identify where their online audience wants to see them carried, KeHE and their retail partners will discover new products to carry based on a brand’s consumer demand and empower their current suppliers to push their online customers in-store.
WeStock works with over 700 brands like Avaline, Chomps, Utz, and Athletic Brewing to help them grow their retail sales through first-party data.
This partnership will enable brands that use WeStock to be easily discovered by KeHE and KeHE’s retail partners. It’s a simple, data-driven model: the more consumer demand a brand has in a region or at a retailer, the more likely the brand is to be discovered and carried by KeHE.
“We are excited to announce this first-to-market partnership, which allows brands already in KeHE to maximize their distribution and increase velocities by leveraging WeStock data. This level of consumer transparency empowers brands to actively engage their online audience to shop their brand in retail, allowing KeHE to move products more efficiently through our distribution centers and increase sales for brands and retail partners,” says Katie Paul, KeHE’s Senior Vice President of Merchandising.
Since WeStock has the preferred store and contact information for each consumer captured, consumers can be notified and rewarded when products they request become available nearby.
“KeHE is a dream partner for WeStock. Our goal from day one was to make consumer data more accessible and actionable. This partnership with KeHE will fast-track our efforts and help thousands of brands achieve retail success,“ says Cameron McCarthy, WeStock’s co-founder and CEO.
KeHE and WeStock will continue to grow this partnership over the coming months and will announce several supported retail partners soon.
KeHE Distributors, LLC (KeHE) is the largest distributor of natural & organic, specialty, and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employees, KeHE, a Certified B Corporation and employee-owned company, drives its mission of serving to make lives better, throughout all aspects of its operations. For more about KeHE, visit KeHE.com or check out our social media channels: LinkedIn, Instagram, Facebook,& Twitter.
WeStock Inc (WeStock) is every CPG brand’s must-have platform for unlocking omnichannel and harnessing the power of community-driven data. WeStock connects your brand directly with your audience so your community online can translate to your success on store shelves and beyond. You can learn more at WeStock.io.