Shop ‘n Save Selects Daisy to Optimize Promotional Planning & Increase Total Store Impact
Toronto, ON, April 15, 2021 – SHOP ‘n SAVE®, grocery retailer with more than 80 stores in Western Pennsylvania, Maryland, New York, Ohio and West Virginia, today announced it has selected Daisy Intelligence as its AI-Powered platform provider. The independently owned and operated chain said it will use Daisy Intelligence’s solutions and services to measure and optimize the effectiveness of promotional planning, based on the total store impact of promotional activities.
The Daisy Intelligence “Halo Merchandising” approach analyzes immense quantities of transaction and operational data beyond human capacity. It optimizes promotional planning from the perspective of the total store impact, versus the individual item impact, which ultimately saves considerable time when it comes to making merchandising decisions.
“The Daisy’s Halo Merchandising approach considers the sales, margin and transactions gained from additional items added to in the basket that have an affinity to items promoted, said Gary Saarenvirta, Daisy’s Founder and CEO. “By demonstrating how SHOP ‘n SAVE promotions can be tailored to drive larger average basket sizes and drive basket sales of item combinations that deliver the highest profit margins, Daisy Intelligence will deliver business recommendations that generate significant financial results.”
“We are a nimble group of retailers focused on staying relevant in the modern digital world,” added Tom Charley, Vice President at Charley Family Shop N’ Save. “We understand how important data is and we are committed to the analysis of, and creation of action steps based on meaningful data, and prior to bringing on Daisy, like all retailers, we made decisions on what items to promote based on single-item movement, and while we have done the best we can based on our tools, we understand that there are more advanced ways of going to market today. Charley continued: “we have envisioned having a holistic approach to marketing for years. We want to understand how advertising an item impacts the overall customer shopping experience. At the end, we believe that Daisy is the partner to help us realize that vision, and our goal is for them to become a strategic differentiator for our group.”
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About Daisy Intelligence
Daisy Intelligence is an AI-Powered platform for retail and insurance. Daisy’s platforms, developed by a highly skilled team of 50+ computational scientists, mathematicians, and business domain experts, analyzes client organization’s transactions, executing billions of simulations daily to deliver optimized merchandise planning and risk management decisions for its clients. For additional information, visit daisyintelligence.com.
About SHOP ‘n SAVE
There are more than 80 independently owned and operated SHOP ‘n SAVE stores in Pennsylvania, Maryland, New York, Ohio, and West Virginia. SHOP ‘n SAVE offers customers everyday low prices on name brand and private label products. For more information, visit www.shopnsavefood.com.
Gary Saarenvirta, CEO 905-642-2629 – gsaarenvirta (AT) daisyintel.com
SHOP ‘n SAVE
Cassidy Zimmerman 412-339-5162 ~ czimmerman (AT) gatesmanagency.com