ParmCrisps Launches Explosion of Innovation as it Surges into Snacking
The Keto-friendly Cracker Establishes Dominance in Rapid-Growing Category by Continuing to Push Flavors and Formats.
FAIRFIELD, NJ (May 13, 2019) – ParmCrisps, the nutritionally on-trend snack brand, has launched two game-changing flavors and two new formats that solidify ParmCrisps as the leading millennial snack. Adding Sour Cream & Onion and Cheddar to their repertoire, along with Family Sizes and Multipacks, ParmCrisps is bringing traditional Chip and Cracker flavors and formats to the 100% Cheese Crisp category.
Since its surge of growth in 2018, ParmCrisps is leading the Cracker category in total dollar growth and is a top 15 brand within Shelf-Stable Crackers (according to IRI). The brand’s rich flavors in a crunchy, oven-baked, gluten-free format also touts high protein, as well as low carbs, calories and sugar. The category leader is converting traditional cracker and chip consumers, while bringing new, health-focused snackers into the snack food category overall.
“Our new flavors were developed through consumer insights. Chip and Cracker consumers were asking for ParmCrisps in the mainstream flavors they love, but on a much healthier ParmCrisps format,” says Sam Kestenbaum, CEO of ParmCrisps. “Sour Cream & Onion and Cheddar are the perfect flavors to round out our snack line and complement Pizza, Jalapeno and Sesame, allowing ParmCrisps consumers to have their cake and eat it too.”
“The new formats are also allowing consumers to trade up and integrate ParmCrisps into broader usage occasions,” says Kevin Joseph, VP Marketing for ParmCrisps. “Our Family Size bags and snack-size Multipacks meet the needs of families looking for value, shareability, and healthier snacks for their kids’ lunch box.”
Consumers can find these first of their kind flavors in Target and other retailers nationwide in July 2019 for an SRP of $2.99. ParmCrisps are the first ever no sugar, no gluten, Keto-friendly, low-carb snack made from real, oven-baked cheese. ParmCrisps offer carb-free snackability in popular and innovative flavors that consumers crave. In efforts to keep in stride with major snack food brands and flavor trends, ParmCrisps continues to disrupt the better-for-you snack category with low-carb snacks that don’t skimp on flavor.
ParmCrisps branded snacks are artisan-crafted, crunchy crisps made of real, oven-baked cheese and premium seasonings. High in protein and low in carbs, ParmCrisps are Keto-Friendly, Gluten-Free and Sugar Free. ParmCrisps is the leader in its category within all Grocery Channel, with triple digit growth year-over-year since 2016. Visit ParmCrisps.com or @ParmCrisps to learn more.