Seattle-area grocer Town & Country Markets has launched a new line of private label milk that features carton designs developed by workers for the chain, according to an emailed press release.
The line, known as EveryDay Milk, includes six varieties, each of which will sport employee-submitted artwork “inspired by the wonders of milk” on its packaging.
The store-branded milk is the second category of products Town & Country has rolled out under its EveryDay private label and is arriving in the retailer’s stores following free-range eggs carrying the brand, the retailer said.
Town & County, which operates six stores in and around Washington’s largest city, plans to debut EveryDay coffee, honey, and maple syrup next, according to the announcement. Without providing specifics, the company added that it expects to launch other products under the EveryDay brand starting in 2023, noting that it strives to select local or regional suppliers for its private label goods while also working to ensure that products it sells match its values.
The employees who submitted the artwork selected for the new line of milk include a checker, a bakery decorator and front end and food service clerks, as well as a graphics lead and a community programs specialist. The company judged the entries using criteria including “tie-in with milk,” “appropriateness of content” and “overall awesomeness,” Town & Country said.
Each package will feature the name and title of the employee who submitted the design, along with the location of the store where they work, according to imagery of the packaging provided by Town & Country.
“Being a family business, it’s a priority for us to be involved in, and uplift our local communities, and we’re always looking for new ways to collaborate with the people that help make T&C so special,” Susan Allen, director of Town & Country Markets, said in a statement.