- Price Rite Marketplace has added plant-based protein options to its in-store offerings including Beyond Meat Burger Patties, Pure Breakfast Patties and Perdue Chicken Plus Nuggets, Patties and Tenders, according to a press release sent to Grocery Dive.
- The new assortment, which hit shelves Oct. 21, is being provided in response to customer demand for alternatives to traditional meat, Price Rite president Jim Dorey said in a statement.
- The addition of plant-based foods is part of Price Rite's broader strategy to offer customers new products and a fresh experience. The company is currently remodeling dozens of stores and has already completed updates to 32 stores in the Northeast.
Like many other grocers, Price Rite is adding more plant-based products in response to the growing popularity of different protein options. The move also supports Price Rite's attempt to refresh its image as a more forward-thinking, on-trend place to shop.
Price Rite parent company Wakefern is aiming make the banner more innovative through testing new technologies and enhancing in-store and online customer experience, Wakefern chief operating officer Joe Sheridan said at the company's shareholder meeting last year. Responding to shifts in consumer demand and stocking a variety of products that could draw shopper interest supports this goal.
The market for plant-based foods has grown 11% since 2018, bringing its total value to $4.5 billion, according to research from the Plant Based Foods Association. Some of this growth is due to the addition of plant-based products in supermarkets.
Albertsons offers O Organics plant-based frozen meals, while Kroger launched its Simple Truth plant-based line in September. Impossible Burger recently made its retail debut at Gelson’s Markets in Southern California and has plans for further expansion. Price Rite’s decision to expand its plant-based offerings will help it stay on track with competitors and remain relevant to shoppers.
Revitalized decor and market-style produce departments including fresh fruits and vegetables and organic options are key elements to the grocer's remodeled stores. Price Rite recently won a National Grocers Association 2019 Creative Choice Award for its recent store remodels.