Digital transformation

Catherine Douglas Moran/Grocery Dive

Note from the editor

Online grocery demand has reached heights in 2020 that many didn't anticipate for years down the road. At the same time, evolving consumer demands and app technology are pushing grocers to rethink in-store merchandising, as well.

The common thread across both channels is an accelerating push for improved personalization. Especially as competition increases not just in food retail but across industries, retailers need to find ways to make their products relevant for their shoppers in a cost-efficient manner.

In this trendline, we look at a few of the ways grocers are addressing personalization across their stores and online platforms. This includes membership programs, which offer customized offers as well as services in an effort to secure shopper loyalty, as well as digital marketplaces that offer a wealth of choices not found in stores. We also look at in-store technology like Sally, the robot that makes custom salads at the touch of a few buttons.  

As grocers seek to hold onto the meal dollars they gained during the pandemic, look for personalization to weave its way into many facets of their operations in the years to come.

Jeff Wells Senior Editor

Grocers look to online subscriptions to lock in digital demand

New programs from the likes of Kroger, Ahold Delhaize and Albertsons can be a defensive move, but experts say companies need to dangle additional perks to get any value out of them.

• Published Nov. 9, 2020

Can digital marketplaces feed grocery shoppers' growing e-commerce appetite?

Kroger's marketplace could be the first of many new platforms in the coming years, but experts wonder if there's enough consumer demand for an endless-aisles strategy.

• Published Oct. 19, 2020

Pardon the Disruption: 5 e-commerce trends supercharged by the pandemic

A look at a few developments, from the rise of apps to shifting strategy on fulfillment, that promise to stick around long after the virus has dissipated.

• Published Oct. 5, 2020

Discovery is lost in e-commerce. How can grocers improve?

The concept is core to bigger baskets and impulse buys online, but most companies have missed the mark, experts say.

• Published Jan. 27, 2020

Grocery apps get smart during the pandemic

Adoption has skyrocketed in recent months, and now retailers are considering how to update mobile platforms that have become a critical part of the store experience.

• Published Aug. 3, 2020

Heinen's rolls out Sally the salad-making robot

Could a machine that dispenses fresh, custom-made bowls be a lifeline for retailers trying to boost their prepared food sales?

• Published July 13, 2020

6 strategies for grocers preparing for the new e-commerce future

Retail experts share insights into how food retailers can retool their online operations in response to the pandemic.

• Published May 26, 2020

Digital transformation in the era of e-commerce

Online grocery demand has reached heights in 2020 that many didn't anticipate for years down the road. At the same time, evolving consumer demands and app technology are pushing grocers to rethink in-store merchandising to provide a more personalized experience for shoppers in a cost-efficient manner.

included in this trendline
  • How Kroger and Albertsons are turning to unlimited-delivery subscriptions to lock in consumer loyalty
  • Adoption of mobile platforms to improve the store experience
  • Heinen's newest salad-making robot