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Personalized marketing strategies in grocery

Personalization is a complex new frontier for the grocery industry, but fast-evolving technology is giving retailers access to a host of opportunities to redefine how they connect with tech-savvy customers. Explore how companies like Walmart are tapping into AI to create better customer experiences.

included in this trendline
  • Grocers chase the promise of e-commerce personalization
  • Giant Eagle rolls out virtual aisle selling personalized vitamins
  • How to reach health-conscious shoppers online? Offer personalized tools, study says
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.