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How grocers are finding success in the wellness category

Grocers have always tried to keep pace with the latest trends in health and wellness. Now, they're shifting that mission into the omnichannel shopping space, and encountering new opportunities to reach shoppers and shape their brand image.

included in this trendline
  • Walmart adds digital tools to match products with health preferences
  • Schnucks rolls out service to help shoppers track healthy food purchases
  • Stop & Shop takes on food insecurity with 'prescribed' prepaid debit cards
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.