Skip to main content

The Evolution of Private Label

Private label products have come a long way from the days when customers often viewed them as lower-quality alternatives to brand name goods that only stood out because they were cheaper. Grocers have been working in recent years to improve the image of items sold under their own house names, helping private label lines emerge as key growth drivers for the industry.

included in this trendline
  • Efforts by The Giant Company to marry private label value with the convenience consumers crave
  • Target’s drive to expand and rebrand its private label selection
  • The effect of the pandemic on the prospects for growth among private label products
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.